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Affiliate Marketing - Conversions


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What is a good converting site?

Well they say a "good" converting site is one that sells 1 in 100 visitors.

Now once you've chosen which affiliate program you want to promote using Google Adwords you may be thinking "well I'll just let it run for 100 clicks and if I don't make a sale I'll give it the flick".

But that wouldn't be a "true" test of whether it is a good converting site or not. You see, it doesn't just happen at every "100". You may get to 170 visitors without any sales whatsoever then BAM BAM BAM 3 sales in a row.

My recommendations for testing an affiliate program using Google Adwords would be to find a few keywords that not many people are using (you can do this simply by thinking of some keywords YOU would type in if you were looking or this product), if there is 7 or less ads on the sponsored side then that means you can get those keywords for 5 cents and still make the first page.

You can also check to see how well those keywords do over on overture simply by going to: http://inventory.overture.com/d/searchinventory/suggestion/ and typing in the keywords into there. The numbers that appear aside the word is how many times that keyword was searched in overture for a month.

If it's getting searched over in overture then it's likely that it is being searched in Google at a higher volume.

So now you've got yourself a few test keywords at 5 cents each? I would let it run for at least 200 clicks before considering whether I would keep it or flick it. It may take a couple of weeks to reach but that's perhaps the safest and cheapest way I know of to test. That way you've only blown $10 if it didn't work out.

If it converts nicely then I would put it in my "keepers" pile and do the research to add another 200 to 300 keywords to get it profiting for me nicely.

Joanne King - http://www.anxiety-panic-free.com/freemoney.html

Get your Free book on "Affiliate Marketing - Quick Start Guide" by visiting http://www.anxiety-panic-free.com/freemoney.html



MORE RESOURCES:

Earthtimes (press release)

Viacom Ad Sales Fizzles in Second Quarter
MEDIAWEEK - Jul 29, 2008
We expect to continue to see double-digit growth in our affiliate revenue in the near future.” The Viacom chief also said that Nickelodeon would look to ...
Viacom's Forecast: Eyes On Cable MediaPost Publications
Blockbusters Drive Viacom In Q2 Multichannel News
all 130 news articles


Cablevision Systems Corporation Reports Second Quarter 2008 Results
StreetInsider.com (subscription), MI - Jul 31, 2008
The increase in net revenue was driven primarily by VOOM's higher affiliate revenue (impacted by Cablevision's carriage beginning July 1, 2007 offset by ...


Forgetful people -- remember the Kwiry program
Los Angeles Times, CA - Aug 12, 2008
The program is supported by advertising as well as affiliate revenue. If you buy something on Amazon through Kwiry, for instance, the company gets a small ...


Affiliate marketing driving higher share of sales at Petco
InternetRetailer.com, IL - Aug 15, 2008
... of about 1500 publisher sites, its top-producing affiliates, about 2% of the total, account for about 85% of all affiliate revenue, Georgoulis says. ...


Adweek

Time Warner's Q2 Yields Mixed Results
Adweek, NY - Aug 6, 2008
Ratings and CPM increases at the Turner nets and CNN helped boost ad sales by 11 percent, while affiliate revenue grew 10 percent. ...


Wall Street Journal

CBS to sell 50 radio stations
Variety, CA - Jul 31, 2008
Affiliate revenue rose 5% on rate increases and subscriber growth at Showtime. Moonves said the pay network, whose original programming has taken flight, ...
Sale of Sundance Channel Lifts CBS in Quarter New York Times
CBS posts higher profit on gain but cuts outlook guardian.co.uk
all 177 news articles


CBS reports slim profit growth in 2Q
The Associated Press - Jul 31, 2008
The company's billboard unit, international syndication sales and affiliate revenue also posted gains in revenue. Radio, long the sick-man of the company, ...


Adweek

Comcast Suffers Q2 Ad Revenue Slump
Adweek, NY - Jul 31, 2008
... posting $366 million in revenue, a 10 percent increase from $334 million a year ago, reflecting higher ratings and increased affiliate revenue. ...


The Walt Disney Company Reports Increased Third Quarter Earnings
MarketWatch - Jul 30, 2008
The increase in affiliate revenue was primarily due to contractual rate increases, subscriber growth, and increased recognition of previously deferred ...


Second Issue of FeedFront Magazine Now Available
AffiliateTip.com, NJ - Aug 5, 2008
Also, there are articles on conference networking, diversifying affiliate revenue, perils of white hat SEO, ten affiliate manager commandments, working with ...

Affiliate-Revenue - Google News

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