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Will the Online Quiz Make the Old Fashioned Printed Quiz Obsolete?


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Q. Can you tell me the benefits of publishing an online quiz versus a printed one?

A. Well, the first benefit of publishing an online quiz that comes to mind is the fact that it's an outstanding way to drive traffic to your web site. People love quizzes and they take ones that are printed in magazines all of the time. It's reasonable to assume that if these same people knew about the existance of an online quiz that they would beat a path to your home page.

Another great feature of offering an online quiz is that you can change the subject regularly. In fact, you could offer a subscription where members sign up to be notified whenever a new online quiz gets posted.

An online quiz can also be used as a sales tool. One of the best ways of accomplishing this is to link your quiz questions to affiliate sites where you earn money when people make purchases. Then you can have a "scavenger hunt" online quiz where people have to visit those sites to find the quiz answers.

People also like to take an online quiz because they can get instant scoring without having to turn the page upside down, or flip to the end of the magazine, to find out how they did. You can even design your online quiz so that it gives instant feedback after every answer is entered.

One last thing to consider is that you can create keyword-rich versions of your online quiz and then post the URLs to search engines. That way you will not only get search traffic from people who like quizzes, but you'll get traffic from people who are searching on the terms that you include in your online quiz!

So, while it's not likely that a printed quiz is going to become obsolete any time soon. The Internet has once again forever impacted the way that we communicate. Today's latest example? The online quiz.

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Brian Fong run the popular quiz site http://www.QuizFaq.com Quiz Faq - Your solutions for the quiz.

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MORE RESOURCES:

Earthtimes (press release)

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We expect to continue to see double-digit growth in our affiliate revenue in the near future.” The Viacom chief also said that Nickelodeon would look to ...
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The program is supported by advertising as well as affiliate revenue. If you buy something on Amazon through Kwiry, for instance, the company gets a small ...


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... of about 1500 publisher sites, its top-producing affiliates, about 2% of the total, account for about 85% of all affiliate revenue, Georgoulis says. ...


Adweek

Time Warner's Q2 Yields Mixed Results
Adweek, NY - Aug 6, 2008
Ratings and CPM increases at the Turner nets and CNN helped boost ad sales by 11 percent, while affiliate revenue grew 10 percent. ...


Wall Street Journal

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Affiliate revenue rose 5% on rate increases and subscriber growth at Showtime. Moonves said the pay network, whose original programming has taken flight, ...
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CBS reports slim profit growth in 2Q
The Associated Press - Jul 31, 2008
The company's billboard unit, international syndication sales and affiliate revenue also posted gains in revenue. Radio, long the sick-man of the company, ...


Adweek

Comcast Suffers Q2 Ad Revenue Slump
Adweek, NY - Jul 31, 2008
... posting $366 million in revenue, a 10 percent increase from $334 million a year ago, reflecting higher ratings and increased affiliate revenue. ...


The Walt Disney Company Reports Increased Third Quarter Earnings
MarketWatch - Jul 30, 2008
The increase in affiliate revenue was primarily due to contractual rate increases, subscriber growth, and increased recognition of previously deferred ...


Second Issue of FeedFront Magazine Now Available
AffiliateTip.com, NJ - Aug 5, 2008
Also, there are articles on conference networking, diversifying affiliate revenue, perils of white hat SEO, ten affiliate manager commandments, working with ...

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