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Article Marketing 101 For Affiliate Program Managers


Start or bring your affiliate program to MaxBounty.com

This article is for Affiliate Program Managers: Interested in increasing the amount of revenue that each of your affiliates creates for your business? Read on to learn about how to use your existing articles to grow your affiliate program strength.

From an affiliate perspective, there are only a few 'deal breaker' type things that I insist any affiliate program that I join must provide me:

  • Real-time reporting statistics
  • Real-time email alerts upon each sale
  • Payment on a consistent monthly basis
  • High price-point products
  • Package of articles that I can reprint on my websites and ezines
  • One strategy that many newbie affiliate program designers fail to offer is a package of articles that can be reprinted on my website along with my unique affiliate link. Of the tens of thousands of dollars I'll do this year as an affiliate, you would be shocked at how much of the revenue comes directly from reprinting articles of the affiliate programs I am involved in. This strategy works for me and it can work for you!

    Here's what to do:

  • Designate 10, 25, 50, 75 or 100 articles that will be made available to your affiliates as a dump (meaning all at once and immediately).
  • Provide them with 3-10 articles per month thereafter that they can reprint along with their affiliate link.
  • Be certain to spell out the reprint rights of this type of affiliate article marketing so that your articles don't show up on bad websites you wouldn't want to associate with.
  • Here's what NOT to do:

  • Allow your articles to be private labeled. This is a poor strategy and will dilute your credibility. They should carry your name or the name of your primary author brand.
  • Don't give out all of your articles for your affiliates to use. Best to designate a specific "lot" of them that can be used by your affiliates and the rest are yours to keep exclusively for your direct sales audience.
  • Why this type of article marketing is important for affiliate program managers and affiliates:

    Articles are like "sales agents" in that they keep selling for you, day after day, year after year. They also help expand your reach as each article gets indexed by the major search engines. Lastly, they give you another reason to send an email to your list members about the articles available.

    This is a credibility builder for the affiliate program manager and it's a "Give" before the "Take" which begins the reciprocation cycle in a positive direction.

    Note For Affiliates Who Use Articles To Promote Their Affiliate Programs:

    Some sites (like ours at http://EzineArticles.com/ ) don't accept articles that promote affiliate programs, but that doesn't mean you shouldn't go find other sites that do accept articles that promote affiliate program links. I really meant this article to speak directly to affiliate program managers and not the needs of affiliate marketers.

    To save you the trouble of sending me an email to ask why EzineArticles.com doesn't accept articles that promote affiliate programs, there are three reasons:

    1) Because we don't accept articles that are available on a non-exclusive basis (meaning we only want to see original or exclusive licensed content) and...

    2) Because affiliate marketers are not our ideal author profile type and...

    3) Because most ezine publishers don't want to reprint articles that pitch an affiliate link. One of the primary purposes of our site is to be a resource for ezine publishers to find supplemental content for their next email newsletter.

    With that said, there are plenty of competitor article sites that will allow you to submit your affiliate-link-laced articles, not to mention listing them on your own website.

    Bottom line: If you offer an affiliate program to promote your products and services, consider immediately offering a package of articles that your affiliates can add to their website or send to their email newsletter lists to further promote your business.

    About The Author:

    Christopher M. Knight invites you to submit your best *ORIGINAL* articles for massive exposure to the high-traffic http://EzineArticles.com/ directory. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links in tact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

    Copyright 2005 - Christopher M. Knight. All Rights Reserved Worldwide. Reprint Rights: You may reprint this article as long as you leave all of the links active, do not edit the article in any way, give author name credit and follow all of the EzineArticles terms of service for Publishers.



    MORE RESOURCES:

    Earthtimes (press release)

    Viacom Ad Sales Fizzles in Second Quarter
    MEDIAWEEK - Jul 29, 2008
    We expect to continue to see double-digit growth in our affiliate revenue in the near future.” The Viacom chief also said that Nickelodeon would look to ...
    Viacom's Forecast: Eyes On Cable MediaPost Publications
    Blockbusters Drive Viacom In Q2 Multichannel News
    all 130 news articles


    Cablevision Systems Corporation Reports Second Quarter 2008 Results
    StreetInsider.com (subscription), MI - Jul 31, 2008
    The increase in net revenue was driven primarily by VOOM's higher affiliate revenue (impacted by Cablevision's carriage beginning July 1, 2007 offset by ...


    Forgetful people -- remember the Kwiry program
    Los Angeles Times, CA - Aug 12, 2008
    The program is supported by advertising as well as affiliate revenue. If you buy something on Amazon through Kwiry, for instance, the company gets a small ...


    Affiliate marketing driving higher share of sales at Petco
    InternetRetailer.com, IL - Aug 15, 2008
    ... of about 1500 publisher sites, its top-producing affiliates, about 2% of the total, account for about 85% of all affiliate revenue, Georgoulis says. ...


    Adweek

    Time Warner's Q2 Yields Mixed Results
    Adweek, NY - Aug 6, 2008
    Ratings and CPM increases at the Turner nets and CNN helped boost ad sales by 11 percent, while affiliate revenue grew 10 percent. ...


    Wall Street Journal

    CBS to sell 50 radio stations
    Variety, CA - Jul 31, 2008
    Affiliate revenue rose 5% on rate increases and subscriber growth at Showtime. Moonves said the pay network, whose original programming has taken flight, ...
    Sale of Sundance Channel Lifts CBS in Quarter New York Times
    CBS posts higher profit on gain but cuts outlook guardian.co.uk
    all 177 news articles


    CBS reports slim profit growth in 2Q
    The Associated Press - Jul 31, 2008
    The company's billboard unit, international syndication sales and affiliate revenue also posted gains in revenue. Radio, long the sick-man of the company, ...


    Adweek

    Comcast Suffers Q2 Ad Revenue Slump
    Adweek, NY - Jul 31, 2008
    ... posting $366 million in revenue, a 10 percent increase from $334 million a year ago, reflecting higher ratings and increased affiliate revenue. ...


    The Walt Disney Company Reports Increased Third Quarter Earnings
    MarketWatch - Jul 30, 2008
    The increase in affiliate revenue was primarily due to contractual rate increases, subscriber growth, and increased recognition of previously deferred ...


    Second Issue of FeedFront Magazine Now Available
    AffiliateTip.com, NJ - Aug 5, 2008
    Also, there are articles on conference networking, diversifying affiliate revenue, perils of white hat SEO, ten affiliate manager commandments, working with ...

    Affiliate-Revenue - Google News

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